Weekly Hot Topic: 50 Is The New … Whatever You Want It to Be (3/6/20)

Updated: May 12

50 can be the new 30, the new 50, the new… whatever you want.  We’re living, working and exploring longer than ever, and that’s a trend on the rise. Case in point: a baby born today has a 50% chance of living to 105. While Millennials drive the headlines, the 50+ demographic drives the US economy: contributing $8.3T in 2018. According to AARP, 50+ buyers represent the 3rd largest economy in the world, behind the US and China.  Purchasing power aside, we’re here to celebrate the inner-knowing and self-determination that comes with accumulated years. In the words of Jane Fonda, if women “...go back and redefine ourselves and become whole, this will create a cultural shift in the world...” With that, we’re celebrating Women’s History Month with a selection of culture-shifters and trailblazers redefining 50+ in 2020:



  1. 100 WOMEN OF THE YEAR Time's interactive 100 Women of the Year gives us wings (and a serotonin burst). Who was WotY when you were born!?

  2. SHOWER CRAYONS More kid recommended than MD-recommended, but great for capturing brilliant inspiration - or just doodling - in the tub. Genius.

* We’re not paid to feature these products. We just like them and think you may like them too.


Welcome to the beginning of a whole new world & cultural shift. Now how will you redefine YOUR story? Send us an email – we’d love to hear your story!

"So many women I’ve talked to see menopause as an ending. But I’ve discovered this is your moment to reinvent yourself after years of focusing on the needs of everyone else. It’s your opportunity to get clear about what matters to you and then to pursue that with all of your energy, time and talent."

-Oprah Winfrey

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