Living, Working and Exploring in Your 50s - Elektra Health

*NEW* Check out our comprehensive 21st Century Guide to Menopause. EXPLORE GUIDE!

50 Is The New … Whatever You Want It to Be

Grace and Frankie gif

50 can be the new 30, the new 50, the new… whatever you want.  We’re living, working and exploring longer than ever, and that’s a trend on the rise. Case in point: a baby born today has a 50% chance of living to 105. While Millennials drive the headlines, the 50+ demographic drives the US economy: contributing $8.3T in 2018. According to AARP, 50+ buyers represent the 3rd largest economy in the world, behind the US and China.  Purchasing power aside, we’re here to celebrate the inner-knowing and self-determination that comes with accumulated years. In the words of Jane Fonda, if women “…go back and redefine ourselves and become whole, this will create a cultural shift in the world…” With that, we’re celebrating Women’s History Month with a selection of culture-shifters and trailblazers redefining 50+ in 2020:

 


WHAT ELSE WE’RE READING


HEALTHY OBSESSIONS*

Time 100 women of the year cover
  1. 100 WOMEN OF THE YEAR

Time’s interactive 100 Women of the Year gives us wings (and a serotonin burst). Who was WotY when you were born!?

Crayons two packs

2. SHOWER CRAYONS

More kid recommended than MD-recommended, but great for capturing brilliant inspiration – or just doodling – in the tub. Genius.

* We’re not paid to feature these products. We just like them and think you may like them too.


KEEP CALM AND ELEKTRA ON…

Madonna quote

Welcome to the beginning of a whole new world & cultural shift. Now how will you redefine YOUR story? Send us an email ([email protected])  – we’d love to hear your story!

Updated: May 12, 2020